The Uniquely Yours, Dickies Pride Campaign 2021

Creative / Social / Production

We are very proud to have worked with Dickies®, a VF Company on the “Uniquely Yours,” Collection in honour of Pride Month 2021. The Canoe Creative, Social, Production and PR team worked alongside London-based artist Rene Matić to bring together a campaign that celebrates lesbian, gay, bisexual, transgender and queer communities.

Canoe was responsible for the EU interpretation of the Global campaign, with all parties liaising closely to ensure consistency throughout regions.

“Being unique can sound singular, even lonely at times, but when we embrace that uniqueness and allow it to distinguish us, it becomes a special and powerful marker — like an autograph or signature.”

Rene Matić

You can see more on this project in our recent work here

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