Who's Next

WHO’S NEXT AND PREMIERE CLASSE

Brief:

  • Raise the profile of Who’s Next, Premiere Classe and their 20th anniversary show – encouraging UK buyers to attend the show.
  • Supporting the launch of Who’s Next & Premiere Classe’ collaboration with online platform ‘Not Just a Label’ and their ‘Future of Fashion Program.’

What We Did:

To support the launch of The Future of Fashion Program, we hosted both a press breakfast event and a rooftop drinks reception in London – creating two opportunities to bring together buyers, retailers, designers and press to help raise the profile of the show.

To further raise awareness of the partnerships, we worked exclusively with Dazed & Confused as a media partner to create bespoke content on the designers.