PUMA

Puma Eskiva

Brief:

  • Introduce the PUMA Eskiva shoe to UK media through traditional PR and seeding
  • Create a styling event to introduce key influencers to the product and highlight its styling versatility
  • Encourage event attendees to create and share content across their social platforms, building buzz around the release.

What We Did:

We conceived an event that focussed on intimate styling sessions with key UK influencers, bloggers and journalists. Attendees were given the opportunity to connect with the brand over breakfast and experience the product in a luxury apartment setting – followed by a photoshoot and product seeding.

The objective of the event, as well as introducing the story, was to create imagery that attendees would then post on their own social channels and help to build buzz surrounding #ESKIVA and the January launch. 

Becca Dudley – Stylist, MTV presenter and Beats 1 DJ, was commissioned to host the event and introduced each group to the product and story.

"Attendees were given the opportunity to connect with the brand over breakfast and experience the product in a luxury apartment setting – followed by a photoshoot and product seeding."

We partnered with West London’s ‘The Good Life Eatery‘ and were able to offer luxury, healthy breakfast options to all attendees.

Attendees were then offered a photoshoot with fashion photographer Olivia Richardson. Clothing from the upcoming PUMA x ASOS capsule collection (along with a selection of ASOS basics) was provided and host Becca Dudley was on hand to provide styling tips and suggestions. Each attendee was offered 2 edited photographs to use on their digital and social platforms.

The event was professionally documented by a photographer and videographer.

Results:

The styling event was a great success, with attendees impressed by all elements. All bloggers and influencers enthusiastically took part in the photo shoot with social media active throughout the morning and post event coverage secured across a wide range of publications – both online and print.

Puma Eskiva Coverage Stats

To find out more about PUMA, contact ilana@canoeinc.com

To find out more about Canoe Creative services, contact fergus@canoeinc.com