- Create a behind-the-scenes / exclusive feel to elevate the launch of Radar Pace
- Provide top media across business, tech and sport, a straightforward, hands-on and personal experience of the Oakley brand, and the key product
What We Did:
Using the North American activations as guidelines, we created a bespoke brand experience, showcasing the Radar Pace story, and product.
The environment allowed us to spend significant time with each publication, offering a personal demonstration of the product from Oakley brand ambassadors and the chance to answer, in depth, specific questions attendees had – relevant to their readers. Media attendees were offered a healthy lunch and gifted the product in a bespoke seeding kit.
We were responsible for the creation of a media target list, event production and build, catering and event photography.
The event was a great success and to date, we have secured coverage in numerous print and online titles, with many more to come.