- Develop a strong ‘umbrella’ name and brand for a series of UK Hiking Challenges to take place in various British locations.
What We Did:
Our creative team developed a complete identity for the series – from the name through to custom logos and digital assets.
We created unique logos for each geographical area – incorporating a local landmark or something unique to the area – allowing Macmillan to use individual logos to highlight specific events whilst using the ‘umbrella’ logo for nationwide deliverables.
Along side the name and logos, we delivered a series of digital banners, Facebook ads and other digital mediums in order to ensure consistency throughout the campaign.