MacMillan

The Mighty Hike Identity

Brief:

  • Develop a strong ‘umbrella’ name and brand for a series of UK Hiking Challenges to take place in various British locations.

What We Did:

Our creative team developed a complete identity for the series – from the name through to custom logos and digital assets.

We created unique logos for each geographical area – incorporating a local landmark or something unique to the area – allowing Macmillan to use individual logos to highlight specific events whilst using the ‘umbrella’ logo for nationwide deliverables.

Along side the name and logos, we delivered a series of digital banners, Facebook ads and other digital mediums in order to ensure consistency throughout the campaign.

Macmillan The Mighty Hike Slideshow1 Slide1
Macmillan The Mighty Hike Slideshow1 Slide2
Macmillan The Mighty Hike Slideshow1 Slide3
Macmillan The Mighty Hike Slideshow1 Slide4
Macmillan The Mighty Hike Slideshow1 Slide5