Vans

Vans Downtown Showdown

Brief:

  • Secure multi-channel coverage for Vans’ flagship event – ‘Downtown Showdown’ pre, during and post-event 
  • Use key Vans global team riders – both old and new, to further cement Vans position as the industry leader within its field
Wow! Proud to have Canoe present Vans in this matter. A real quality event with better press than I have ever seen. Steve Van Doren (Godfather of Vans)

What We Did:

Using the event as a key asset, we targeted and achieved coverage in Mainstream Consumer, National Newspapers, Terrestrial TV, Listings, Online, Endemic Print & Online, with highlights consisting of: BBC1 6 O’Clock News outside broadcast, Sport (print), TimeOut (print + online), The Times (print), Metro (print), Front (print + online), Urban Junkies (online), Dazed Digital (online), Mens Fitness (online), i-D (online), Hypebeast (online), Vice (online), Yahoo Sports (online) and multiple endemics (print + online)