Columbia Sportswear

Columbia X National Parks POD Activation

Brief:

We were asked by Columbia to assemble a ‘POD’ of talent that enabled bespoke, modular content that created packages that would reach multiple touch points and drive to purchase.

 

 

What We Did:

We created a POD that offered a unique, full 360immersive experience that connected the brand to retailers, influencers and media outlets. We maximised content generation moments whilst streamlining internal resources with the added benefit of economies of scale.