- Create personalised seeding packages for the Columbia x Manchester United collection
- Design and produce a package that encourages recipients to post on social media
What We Did:
We designed a custom box featuring collaboration logos and key campaign call-outs and hashtags. The box had a football theme including a personalised wrap around the jacket with the recipients name printed using official Manchester United fonts and colours. Jackets were seeded to celebrities and high-profile fans of Manchester United, encouraging them to post on social media.