Columbia

Columbia X National Parks Style Guide

Brief:

We were asked by Columbia to create a cross-channel strategy to support the launch of the Columbia X National Parks partnership. This entailed compiling all brand assets into one informative style guide.

Canoe Columbia Style Guide 3
Canoe Columbia Style Guide 2

What We Did:

We designed and produced a brand guidelines booklet that informed retail and wholesale partners of retail environment and digital asset implementation.

Canoe Columbia Style Guide 4
Canoe Columbia Style Guide 5