Cheap Monday

Cheap Monday X Faustine Steinmetz Launch

Brief:

  • Present the Faustine Steinmetz x Cheap Monday capsule collection to key media at an intimate press breakfast
  • Co-ordinate one-on-one interviews for key media 
  • Maximise press coverage

What We Did:

Using the Cheap Monday Carnaby Street as a backdrop, we created a runway and exhibition space to both introduce the collection, and offer a stage for a presentation from Cheap Monday and Faustine Steinmetz. We used the existing campaign imagery and merchandised space within the store as a focal point, and to add a further dimension, used live models to show the outfits and accessories. 

Cheap Monday Faustine Launch Slideshow2 1
Cheap Monday Faustine Launch Slideshow2 2
Cheap Monday Faustine Launch Slideshow2 3

Swedish catering was provided by The Nordic Bakery and guests were gifted custom tote bags and a specially designed look book  (Link to the look book case study). In addition to the group event, key media were invited to a nearby hotel to conduct one-on-one interviews with both Cheap Monday’s Head of Denim Design and Faustine Steinmetz. 

The event was a resounding success and coverage was secured across online, print and social media.