Cheap Monday

Cheap Monday X Faustine Steinmetz Broadsheet

Brief:

  • Design and produce a high-spec lookbook to showcase the Faustine Steinmetz x Cheap Monday collaboration assets 
  • Provide event attendees with a tangible item they can take away from the launch event 

What We Did:

We decided to create an ‘oversized’ look book with a luxury finish. By using a larger format, each photo was able to occupy a bigger space and stand out individually, as well as the collection working together as a set. It also allowed for an adequate amount of white space – resulting in a contemporary aesthetic at an eye-catching size.

Premium matte finished paper was used and the collaboration logo was embossed on the front cover.

Each lookbook was gifted to attendees in a premium, custom-designed white canvas tote.