- Design and produce a high-spec broadsheet to showcase the Faustine Steinmetz x Cheap Monday collaboration assets
- Provide event attendees with a tangible item they can take away from the launch event
What We Did:
We decided to create an ‘oversized’ look book with a luxury finish. By using a larger format, each photo was able to occupy a bigger space and stand out individually, as well as the collection working together as a set. It also allowed for an adequate amount of white space – resulting in a contemporary aesthetic at an eye-catching size.
Premium matte finished paper was used and the collaboration logo was embossed on the front cover.
Each lookbook was gifted to attendees in a premium, custom-designed white canvas tote.