- Create a series of unique assets to be used by a key European retail client of Cheap Monday
- Provide both full length and cropped detail shots
- Ensure the shoot is non-location specific, on-brand and appeals to target customer of retailer
What We Did:
We were responsible for every aspect of the shoot; photographer selection, casting, location, HMU, art-direction, production and post-production.
Close crops, focussing on the product allowed us to use a neutral, urban location that we felt would be relatable for any inner-city European consumer.
We used models that, although not typical of Cheap Monday, were on-brand with the retailer and used minimal hair and make-up to give the shoot a more casual, ‘street-style’ aesthetic.
Final images were used across online and social media.