Cheap Monday

Cheap Monday AW16 Shoot

Brief:

  • Create a series of unique assets to be used by a key European retail client of Cheap Monday
  • Provide both full length and cropped detail shots 
  • Ensure the shoot is non-location specific, on-brand and appeals to target customer of retailer
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What We Did:

We were responsible for every aspect of the shoot; photographer selection, casting, location, HMU, art-direction, production and post-production. 

Close crops, focussing on the product allowed us to use a neutral, urban location that we felt would be relatable for any inner-city European consumer. 

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We used models that, although not typical of Cheap Monday, were on-brand with the retailer and used minimal hair and make-up to give the shoot a more casual, ‘street-style’ aesthetic. 

Final images were used across online and social media.

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