Canoe Clients

Canoe Press Days

Brief:

  • Launch new season collections to media, bloggers and influencers
  • Create a welcoming, on brand environment highlighting each brand and key stories and products

What We Did:

In order to take advantage of the central London location of the majority of key media houses, we host our Press Days at Soho’s The Vinyl Factory.

All brands are offered a customised space within the venue, featuring audio-visual, props, graphics, fittings and space for their physical collections to be shown in an on-brand, immersive area.

Physical and digital invitations are sent out and media are offered timed appointments where they are individually showed through all the collections by a member of the Canoe team – allowing adequate time for teams to talk through key stories and pieces, ensuring maximum exposure to attendees and higher potential for subsequent sample requests and coverage wins. 

For more information on Canoe Press Days, contact fergus@canoeinc.com