Acquire new followers on @BjornBorgUK Twitter account.
What We Did:
We created a ‘Follow to Win’ competition based on the theme of the ’12 Days of Christmas.’ The mechanics were simple – we gave away 1 prize per day for the 12 days leading up to Christmas, mixing men’s and women’s performance and lifestyle product.
Our in-house design team created assets with a unique identity for the competition that mirrored the look and feel of global communications at the time. A unique hashtag #BB12DAYS was used to identify competition and influencer and media partners were encouraged to share posts
Winners were picked daily at random and prizes were shipped with a message encouraging winners to post organically.
The competition was a great success and the account saw a total followership increase of over 10%.