Air Space

Air Space Branding

Brief:

  • Bring to market a new phase in Go Ape’s business; indoor trampoline parks.
  • Take the concept of indoor trampoline parks to a brand level, encompassing all conceivable elements from branding to uniforms, large scale signage to marketing assets.

What We Did:

Our role in bringing Air Space to the public was pivotal…

We delivered the following elements to Air Space, assisting them in the development of their brand: Naming, logo design, identity & branding, internal branding of venue, website, pre-launch photographic asset shoot, tone of voice and style guide documents, merchandise, email newsletters, outdoor venue signage, entrance signage, email signature, safety socks, staff uniforms, bespoke texture (vector), internal bannering, social media platform branding, PR Assets. Visit Website

With Air Space being the first of it’s kind in the UK, we faced several challenges whilst delivering key assets.

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When briefed to create imagery to be used to populate the website, on social media & in pre launch advertising – the challenge was how to create an asset that helps the consumer understand what an indoor trampoline park is, who uses them and what you do there; all without the venue physically existing.

Not only was the Air Space venue still under construction, but there was a race to market with a scattering of competitors and the nearest physical venue was in America.

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Result:

Our solution was to utilise the skills of Parkour athletes in a studio shoot. Shot on coloured backgrounds, along with a neutral colour – we were able utilise a specially designed concrete background with the photographs of the athletes in very dynamic, but parkour inspired, positions that would help the consumer realise the possibilities of Air Space.

Our creative team also produced Air Space merchandise to assist in delivering a consistent brand message – again, ahead of launch and availability of the final merchandise and staff uniforms.

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