So yesterday the launch party for the geniusly conceived New Balance 576 pub pack went down at Hoxton's Red Lion pub last night. With a plethora of good people in attendance, traditional pub food (pork pies, pork scratchings, sausage rolls, peanuts, crisps), free booze and of course, a good old pub quiz, it's safe to say the event was pubtastically brilliant. Thanks to everyone who came along and making it such a success! Go get your Pub Pack New Balances! Our Canoe-made factory made a rare appearance. The New Balance boys in the house. Photography: Lee Goldup www.newbalance.co.uk //...

***COMPETITION NOW CLOSED*** So, as you all know, the mighty New Balance Pub Pack is being launched today in conjunction with the good folk at Crooked Tongues. We're feeling all sorts of excited over here at Canoe, so to celebrate the launch, we're giving away all the above to one lucky person - courtesy of New Balance and Crooked Tongues. Just to clarify, the winner will receive: 1 pair of the Red Lion New Balance sneaks // New Balance coaster // New Balance beer mat // New Balance x Crooked Tongues commemorative tankard. All you gots to do to...

Tomorrow sees the the highly anticipated Crooked Tongues x New Balance Pub Pack launch with a proper East End knees-up, complete with a Chas & Dave style singer, pub quiz, tankards of beer and the ubiquitous pork scratchings. If you haven't seen the Pub Pack you're in for a real treat..for over 20 years this 576 Flimby classic has combined the best New Balance can offer in terms of  heritage and craftsmanship. To celebrate, a limited production of The Red Lion, The King's Head and The Royal Oak will be available from Crooked Tongues. In homage to the Great British...

So you know the New Balance Sonic 574s I posted about earlier? Of course you do. Well, the Sonics arrived not long ago at Size?, and we put a little something something together to mark the occasion in the Carnaby Street store. Take a look below. Pretty fly, right? You can cop the NB Sonic 574s at all Size? stores now. www.newbalance.co.uk ...

Brace yourselves. New Balance and Offspring have collaborated once again, to bring you the Covent Garden Pack. The relationship between New Balance and Offspring is a long-standing one. It was first established in 1996, when they both teamed up to create the first Flimby store specific collaboration. Since then, this relationship has gone from strength to strength, spawning a variety of releases over the years. This year's release - made in the New Balance factory in Flimby - goes back to the footwear retailer's roots, and highlights its original flagship store in London's historical Covent Garden, where the relationship...

To launch the 2011 lifestyle collection, New Balance bring the New Balance Flimby shoebox factory! The model factory commemorates New Balance's core beliefs (fusing classic designs from the past with bold, innovative ideas from the future), and celebrates vivid, wild imagination. Us lot at Canoe were charged with the task of building the model shoebox factory from a campaign film clip. After a few tubes of glue, blunt scalpels and a plethora of papercuts (of all depths and sizes), the completed version took pride of place on the New Balance Bread & Butter Berlin show stand which took place...

Brace yourselves, because New Balance are about to unleash some heat that all you sneaker heads out there will go bananas over. Tomorrow, the 574 Sonic Pack will be released into the world, taking the iconic sillhouette of the much loved 574, and teleporting it into the future with a new process called sonic welding. Used for techincal clothing, tents and industrial fabrics, sonic welding is an environmentally friendly alternative to sewing or gluing. Which makes the kicks not only look fresh, but good for the planet to boot. The process of heat and pressure is applied to the...

For Spring/Summer 2011, New Balance will be releasing the 410 and 420 family of shoes - take a look at this nifty little video they put together: www.newbalance.co.uk...

Here's a little news on what we've been up to the past few months. To view in a web browser with hot links, click HERE. If you'd like to subscribe to our infomail (which goes out every 6 weeks) and keep up to date with what we're doing, just send a quick email to justin@canoeinc.com. ...

Thousands of runners took to the streets of London at the weekend for the Virgin London Marathon with one special person having a very unique challenge planned. Major Phil Packer walked this year's Marathon in 26 hours (last year he finished the route in 14 days), an incredible feat for someone who suffered a severe spinal injury and was paralysed whilst on duty in Basra in 2008. This year New Balance were proud to support Phil as he walked on behalf of 26 charities, changing into a new pair of NB trainers after every mile. Phil's shoes were custom-made in Flimby for each of the individual charities and carried the respective logos together with the symbol...