Behind The Scenes of a cold New Balance TV advert

Following on from our post last week ‘The Making of’… is this ‘Behind The Scenes’ film that shows you all the action from the other side of the lens of our TV ad production for New Balance UK.
You can see how cold it was and how tough it was on all our extras and crew but the end result being aired on terrestrial and satellite TV in April, shows how hard they all worked to make an epic debut for Canoe and New Balance.

We’ve had great response from the public, from New Balance and from Ben Howard fans, making this kind of work a regular appearance in the future around Canoe Towers.

Oh and check out Ben Howard’s flashmob experience of our track used ‘The Wolves’, over in Holland: