After months of blood, sweat and tears we finally aired our new TV advertisement for New Balance. As we ascended on the Lake District back in January, we were told that everything would be fine while filming as long as it didn’t rain too much or snow. With positive vibes packed in the van we headed north to be met with damp, grey hills, but an enthusiastic crowd of extras and crew. My travel bag of positivity was working.
We had sourced some 120+ extras from local running clubs and brought in the professional help from New Balance sponsored 1500m runners James Brewer, Tom Lancashire and Ricky Stevenson, who feature heavily in the commercial ahead of their involvement in New Balance’s ‘The British Miler’ campaign. Our Olympic hopefuls would cheer on own main face, Harri Grace – who braved the weather and constant direction from our talented Director Mr. Jon Drever. With his trusty Producer Paz and amazing crew in-tow, we travelled from pillar-to-post, up hills and down sleet covered mountains with cameras, sound gear, lighting and cranes.
Our luck had run out as Mother Nature threw the lot at us, sleet, rain, snow, gale force winds and plenty of rain – my positive bag was empty. Everybody looked miserable and were found hidden away in bunches huddled together under blankets in the back of production vans, factory corners, attempting to stay warm at all costs. God bless you all.
Raw footage in the can, captured by amazing cinematic quality kit, we head to post-production and the long task of editing, sound mix, sound design and colour grading. With things finally agreed on, we produce 30 and 10 second files and supply to National terrestrial and satellite stations and Video-On-Demand, to air all over April 2012. Big props to Ben Howard and his management/label for allowing us to use Ben’s track ‘Wolves’. Great hook I think you’ll agree?
I really have to thank everyone involved. You made this great story come alive in glorious Technicolor (well 23:5 HD). Remember: always carry a bag of positivity with you.
You can see our work on terrestrial and satellite television throughout April.