Magic Boxes: King SS10 Lookbook.

King have always been strong conceptual thinkers, and their SS10 lookbook cements this reputation further.

Employing some always on-point photography from regular collaborator Neil Bedford (Billionaire Boys Club, Stussy, Nike Sportswear), modeling from turntablist extraordinaire DJ IQ and a magic, bottomless cardboard box, the chaps at King bring a lookbook that boasts some refreshingly tongue-in-cheek stop motion animation. Which also happens to provide some excellent insight into what to expect from their forthcoming spring/summer collection.

Take a peek:

The collection drops the first week of March - keep your browsers on www.king-apparel.com for more info.