The hotly anticipated launch for the PUMA SS'13 Worn My Way Campaign took place recently at BOXPARK, the home of pop-up. The gallery space was taken over with campaign images of the Worn My Way shoot, with Professor Green, Jamal Edwards and Misha B some of the familiar faces on show. A packed crowd of PUMA lovers and friends alike took over the space, sipping on Havana Club and Red Stripe with DJ sets provided by BUMP. The crowd took to the #wornmyway photo area with the token giant PUMA Suede taking centre stage. Be sure to keep yourself updated on...

Saturday 2nd February 2013 saw PUMA and London's Footpatrol play host to the London leg of the ALL GONE world tour. By 4.30pm a crowd of sneakerheads gathered outside Footpatrol and along Berwick Street in Soho, eager to get a glimpse of the man himself, Michael Dupouy. When the store opening at 5.30 fans had the opportunity to talk to Michael about the ALL GONE project while getting their copy signed. As the crowd continued to grow books kept flying of shelves. This hotly anticipated launch was running as successful as expected. Once all books were signed and the crowd...

Following on from the success of  last years launch of the 2011 edition of ALL GONE, Saturday 2nd February sees the return of the man behind this street culture bible, Michael Dupouy. He will be down at Footpatrol, in the heart of Soho, signing copies of the latest edition as well as talking about the sneaker and streetwear scene. With a history in supplying the most exclusive sneakers and hub for the sneaker community, Footpatrol is the perfect location to hold the launch. PUMA have again worked closely on the annual edition with PUMA Lifestyle showcased through the book. Some of last...

The latest project from long-term collaborators, PUMA and UNDFTD, the Gametime Pack, sees the innovative qualities of the Los Angeles lifestyle brand expertly coupled with the storied history of PUMA footwear. The Gametime Pack draws upon the iconic Clyde and its rich basketball heritage. In 1973 PUMA customised a shoe for Walt ‘Clyde’ Frazer, and the world's first signature basketball shoe the Clyde was born. Built on performance and style, it immediately became a mainstay on the court and on the street. The Clyde, a silhouette deeply rooted in basketball history, lends itself to the Gametime Pack perfectly. Playing on...

Last Thursday PUMA launched the Shadow Society 2 at Blackall Studios to a packed room of PUMA fans, PUMA family and a who's who of London's fashion and street-style elite. In keeping with the vibe of the secret society, the windows of the event space blurred out the scene inside, making it a hot spot for the curious. A select few were invited to the basement seeding lounge to get their hands on some of the collection. Meanwhile, the gallery space was transformed into a celebration of all things PUMA. With the brand's most exciting offering from the past season...

Last week saw the successful launch of the PUMA Macht's Mit Qualität Launch at the PUMAtwentyone store at BOXPARK. To celebrate PUMA decked out the store and communal space in honour of the collection. Streetwear connoisseurs braved the rain to check it out, take in London artist and illustrator Amar Stewart at work on a painting inspired by the collection and enjoyed drinks courtesy of Eristoff. Fit for purpose with the unpredictable British conditions, Macht's Mit Qualität is now available at the PUMAtwentyone store at BOXPARK, the perfect time to head down and snap up a piece of your own....

This Thursday sees the launch of PUMA's brilliant new Macht's Mit Qualität collection at PUMA's BOXPARK TwentyOne store. The collection sees camouflage and the elements meet civilisation and human traffic in PUMA’s newest collection for AW12. Premium materials, exacting quality and design coupled with nods to military tactics and precision contributed to PUMA Macht’s Mit Qualität: a conflation of past and present translated into utilitarian design for the urban environment. The PUMA products of yesteryear were stamped with a mark of above-average quality: PUMA Macht’s Mit Qualität. German for 'PUMA does it with quality.' The new PUMA Macht’s Mit Qualität...

Last month saw the hotly anticipated Professor Green x PUMA capsule collection media launch. Although a long standing PUMA ambassador this is the first collaboration between the two. It was important for Professor Green to have an equal input into how the collection would turn out. He wanted to be true to himself, so both he and PUMA spent a lot of time behind the scenes to create something special. PUMA and Professor Green were both certain they wanted to produce outerwear with a utilitarian feel and a clear workwear influence. With more and more discussions, ideas began to fly...

In honour of PUMA and FHM’s ongoing search for the PUMA teammate PUMA threw a party at Liverpool’s coolest venue… ‘The Shipping Forecast’. Being from Liverpool myself I am aware of people’s pre concieved views. So taking Joe up North with me I made sure to let him in on what he should expect. Within moments the stereo type was proved…Tuesday night in a cool trendy bar didn’t put the girls of Liverpool off dressing up to the nines… In true After Hours Athlete style the venue was swamped by Celebs, PUMA fans and those looking for a good time....

PUMA are delighted to announce their latest ambassador and face of the new JD Sports ‘My Suede’ campaign – Jamal Edwards. Jamal is one of the UK’s leading online youth broadcasters showcasing the latest UK and global music talent. He has a passion for youth culture and music, developing Jamal into a pioneer that has created a unique platform for aspiring and established artists to build their fan base and express their raw talent. This meteoric rise has seen the entrepreneur become one of the most influential figures in the urban fashion and music industries, making him the perfect man...