Innermost Appoints Canoe

Innermost appoints Canoe to handle UK PR and Social Media 

INNERMOST has appointed Canoe to undertake traditional PR as well as manage social media and the engagement of the Innermost ambassador network.

INNERMOST launches 15th August with a range of superfood protein blends and booster products – each aligned to specific lifestyle goals – stronger, fitter, healthier, leaner. Each product has been thoughtfully crafted by leading nutritionists, manufactured and independently tested in the UK, GMO-free with no artificial flavours, colours or junk of any kind.

Shivraj Bassi, Founder comments;

“When it comes to nutritional supplements, we believe the new generation of consumers want something better – bespoke functional products containing amazing natural ingredients without the jargon. Furthermore, we believe that being active and healthy leads to a happier and more confident you, and Innermost are committed to being a part of that journey.”

Chris Carr, Managing Director, Canoe:

“Innermost is a great proposition and we have great confidence in the success that lies ahead for the brand. To deliver the brand story via a truly progressive mix of traditional PR, influencer engagement and social media is refreshing and complements the range of services we offer at Canoe. We’re also excited about working with a modern lifestyle brand that is eager to challenge market conventions in order to benefit the public.”

For more information, or to request a sample, contact  or call 0203 216 0022